HIRCOST
Typology: Commercial
Application: Branded Apparel
Area: 80 m²
Client: HIRCOST
Style: Modernism, Deconstructivism
Photographer: Dmitry Suvorov

Completion Date: May 2024
Location: 4 Petropavlovskaya Street, Saint Petersburg, Russia
The HIRCOST store in Saint Petersburg, designed by NDA Design Studio, reimagines the concept of a commercial space for a medical apparel brand. Located on the ground floor of a commercial building, the 80 m² store reflects the brand’s DNA through a creative interpretation of medical aesthetics.
Stainless steel elements, white tiles, and glass blocks create a familiar medical atmosphere, while the black-painted ceiling adds depth and visually enlarges the space. Fitting rooms, built below ceiling level, enhance the sense of openness and reinforce the architectural flow.

The “Scalpel” installation serves as a key visual element, dividing the space and guiding customer movement. The checkout area, crafted from a surgical table and equipped with an authentic surgical lamp, adds character and a touch of playfulness while maintaining the brand’s professional image.

The project seamlessly combines functionality and storytelling, transforming the store into a unique, immersive space that underscores HIRCOST’s commitment to quality and innovation in medical apparel.

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